A Lesson In Marketing Using The Right Message To Market Match
Grasshopper.com is the company behind the below videos. They are entertaining, but they also subtly promote the company. But why did they work? Typically advertising would have spent 30 to 120 seconds pitching the company or a product and as is traditional would have been on TV or radio. These shouldn’t be effective at marketing Grasshopper.
You might be asking, what the heck is Grasshopper? Grasshopper.com is a virtual phone system for small businesses. You promote one number and can have the calls going to anyone in your business or to any one of your phones–mobile, desk, home, or voicemail.