Drive By Reviewers and Online Reputation Terrorists

I stopped into a convenience store this weekend for a fountain drink (Rooster Booster Lite since you were wondering) and I overheard a guy talking to someone else in his company. I couldn’t help overhearing since he was quite agitated and speaking into a bluetooth earpiece.

He was complaining that he lost a prospect because of a really bad review. Unfortunately, he didn’t say the name of the review site while I was in the area. From what I gather, this review was over a year old (he said this several times) and it is near the top of their reviews. Anyone coming to…