Create Your Own Big Opportunities ala Steve Nash

posted on Mar 03 by Tim Conley in the Entrepreneurship, Online Video category

If you can’t get big opportunities handed to you, then make your own.

Steve Nash, point guard for the Phoenix Suns, is a really good basketball player, but…

Nash wouldn’t get picked for a full-blown campaign as a superstar pitchman for a big shoe company. Names like LeBron and Kobe get put on shoes, clothes and hundreds of other products and commercials with big advertising budgets.

Instead of whining about not getting multi-million dollar sponsorship deals (Nash used to shun sponsorships), Steve Nash created his own deals. Mr. Nash is turning into a top-notch entrepreneur with some serious marketing chops. At 36, he is pushing the retirement envelope for professional basketball. If he stays healthy, he could probably make it to 40. But then what?

Steve’s answer: Steve Nash Enterprises, the umbrella to dozen business ventures such as Mission Skincare and Meathawk Productions. As to the sponsorship deals, Nash pitched NIKE on a web video campaign. For Vitaminwater, Nash has created a very successful viral video campaign online. Nash pokes a lot of fun at himself while pitching products.

NIKE Trash Talk

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Vitaminwater

What does this have to do with you and your business? Plenty. First, look to the future. You probably won’t be playing the same game you’re playing now. Second, be fearless. Try new ventures. Create new marketing. Third, lighten up. Let people see that you’re human and that humans work in your company. Laugh at yourself. That way when others start laughing they’ll be laughing with you and not at you.

~ t

For great articles on Steve Nash from Fast Company and more video links: http://www.fastcompany.com/magazine/142/transition-game.html and http://www.fastcompany.com/article/baller-steve-nash-scores-web-video-three-pointer

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