Boost Recognition and Revenue with Local SEO

posted on Aug 25 by MBarry in the Local SEO category

Some business owners whose business comes from the local market resist going on-line. Much has been made of the Web’s ability to draw business from the furthest reaches of the world. Because of this, some local business owners don’t see the value of developing a strong Web presence.

Local Search Engine Marketing

Target your perfect customer and neighborhood with the expertise of a local marketing expert. Why?—because, drawing the right customer to your site is critical to your business and a local search engine marketing expert will have the tools to help you identify the elements that will attract the right customers to your Web site.

The element that is most responsible for helping consumers find your site are “keywords.” Keywords are like road signs that point visitors in the direction of the site.

Selecting the correct keywords is critical. They must be common words that consumers might use to search for a business like yours, but they must be specific enough to identify the unique characteristics of your business—such as identifying your business as a local company.

After the keywords have been selected, it’s time to place them on your site to attract customers and create interest in your products and services.

Keyword Placement

Some search engines will not rank Web sites that present keywords in a list (aka keyword stuffing), so it’s important to place them in copy that is still compelling and represents the product or service well.

This is a skill that individuals who are not local online marketing experts or experienced marketing copywriters do not have. If the copy is not well constructed, then you will not attract the traffic that you need and the words will not transform visitors into customers.

In today’s fast economy and with the relatively high expense of creating a traditional advertising, there’s not much room for “testing.” Businesses who use direct mail marketing campaigns test designs, words and phrases until they find the elements that have the biggest affect on their bottom line. But, it’s expensive and takes time.

As a local business owner, your website must be ready to convert someone when she or he lands upon your site. Testing your copy while maintaining your search engine optimization is key.

By comparison, a direct mail campaign can cost several thousands, depending upon the cost of the list and how many letters are sent. A large mailing will cost significantly more than a well-constructed Web site.

Save Money and Time—Do it right the first time

A smart business person will do everything that they can to do it right the first time. Delays are costing you clients and sales—and if you decide to cut corners and do it all yourself, you may not be attracting the customers that your revenue plans require.

By using the proper local search engine techniques, you’ll be able to fish off the neighborhood pier and catch a lot of local fish! Happy casting!

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