How to School the New School: Traditional Business Can Still Be Relevant

posted on Dec 09 by Tim Conley in the Marketing Mindset category

This spoof ad is for an old media company who, in a fun way, has illustrated why it is still relevant based upon features people want not on what the paper thinks people should want. Note: this video (commercial) has gone viral and is flying around the Internet.

If you have a ‘traditional’ business from an industry that existed before 1995, you should re-energize your brand by focusing on the value you provide that people truly want. If you have felt the impact of the Internet on your business, you should make sure people know what the benefits are of doing business offline. Though, you’ll need to go online to tell them.

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