Local Business Owners—Gain Local Fame on Yahoo Neighbors

posted on Sep 10 by MBarry in the Internet Marketing category

Imagine an online, regional forum for neighbors to post questions, information or announcements that others could respond to. Such a site would present an amazing opportunity for local business owners—which is exactly what Yahoo Neighbors does. This latest Yahoo venture is on the verge of becoming a small business owners’ best local marketing tool.

Increase Local Area Marketing

Yahoo Neighbors is a cross between a social networking site and search site. Subscribers are categorized within a particular zip code range, from five miles to 50 miles. This site focuses on conversations within a specific region.

The conversations on Yahoo Neighbors are not real-time, but the site has tools that allow you to respond to questions quickly. You can sign up for an RSS feed that will alert you to updates in a particular category. This allows you to provide information and answers to questions that are relevant to your business.

For instance, a caterer can sign up for an RSS feed within the entertainment business category. If a neighbor asks which wine to serve with pork loin, our caterer can respond and be recognized as a local authority on wine. With each answer or post, the caterer will increase his or her name familiarity and authority within their category.

Not only can you find new customers on Yahoo Neighbors, but you might also find new partners and vendors. You’ll have the same opportunity to start conversations to find solutions to personal and business dilemmas. Your online neighbors can provide referrals to trusted vendors, which can turn into business relationships.

Yahoo Neighbors also offers an e-mail service that alerts subscribers weekly to updates in their specific region.

Local Search Optimization

Not only is Yahoo Neighbors an amazing local online marketing tool that allows you to increase name familiarity within your neighborhood and increase authority in your business category, but it will also help with local seo. The local conversations will likely rank very high—especially in smaller towns where competition is lighter.

It’s obvious what a benefit Yahoo Neighbors is to local business owners. If you don’t have a Yahoo account, sign up—it’s free!!—and go to Yahoo Neighbors.

As with other Yahoo products, Neighbors is easy to use. You can adjust the range of your neighborhood, from five miles to 50 miles so you can zone in, or influence a larger region. Sign up for the free e-mail and RSS feed and you’re set to become a local sensation!

Read more, here at Search Engine Land.

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