Local Small Business Owners Check This…Good Times For Google Advertising

posted on May 06 by Tim Conley in the Uncategorized category

All Things Considered, May 5, 2009 · While most companies have cut back on advertising and marketing because of the economic downturn, an increasing amount of advertising dollars that are being spent are going to the online search engine Google.

While ad-supported media companies struggle, Google’s profits go up year after year, maybe because the company has what many consider the most efficient ad machines ever developed.

Much of Google’s success is fueled by small businesses. Take Bananas at Large, a music store in San Rafael, Calif., that sells pianos, amps, guitars and just about anything a musician might need.

According to J.D. Sharp, who handles sales and marketing for the store, Bananas isn’t advertising in the local paper or the yellow pages. Instead, Sharp says, someone looking for a guitar is more likely to go online and use Google.

“It’s the new yellow pages,” he explains.

To get the rest of the story, jump over to NPR.

http://www.npr.org/templates/story/story.php?storyId=103816296

To Dominate Your Competition On Google check out one of my other posts at:

http://localmarketingmastery.com/dominating-google-page-one-for-local-small-businesses/

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.