More Social Networking-Marketing Cross-Functionality!

posted on Sep 18 by MBarry in the Social Media Marketing category

In my previous post, I talked about how cellular phones are encroaching on social networking territory… now it seem that social networks are aggressively moving into the voice communication arena.

Twitter is testing a service that would allow subscribers to have voice communication with other subscribers, while keeping their phone numbers private. This will ease customers’ fears of having their phone numbers captured and being telemarketed.

Twitter is trying a two minute call, which they feel is the voice call equivalent to a tweet. The call time may change, based upon testers’ feedback.

Facebook has also announced a similar service, allowing voice communications among users. Both social networks will be using a third-party program to perform this additional function.

It’s clear that social networks are interested in taking the communication between subscribers beyond text. This blurring of the communications lines gives local business owners and entrepreneurs the ability to expand their online advertising and marketing to help increase revenue, while boosting their ability to bond with local customers.

Local marketing voice contact advantages

In the virtual world it’s challenging to individualizing online contacts. The voice contact allows local business owners to get deeper into their customers’ worlds, which helps to create a stronger bond.

Voice communication also provides an additional benefit—the opportunity to customize a marketing message when a customer calls in response to a tweet. This is an invaluable tool to attract new or encourage returning customers to your local business.

Creating an online marketing strategy

As social media continues to invade every area of communications, it’s clear that it must be considered in all local business owners’ marketing plans. Plan for regular tweeting and Facebook sessions to promote your business or service. If you don’t want to include a plan for voice communications now, then you’ll have to adjust your plan in a few months.

If you don’t know where to start, join Twitter and Facebook and observe how others promote themselves. If you’d like additional expertise, contact a local SEO expert to help build your social network marketing plan.

As social networking continues to grow and innovate, local business owners must keep abreast of the changes. These innovations allow you to improve your reach into your target market, making it easier to attract new customers and grow your business, regardless of whether you own a startup or long established business.

To read more about the changes that are coming to Twitter, click here: Twitter voice to text system

Related posts:

1. Mobile Social Networking For Local Businesses Nokia’s recent acquisition of Plum Ventures is the next step...
2. Local Business Owners—Gain Local Fame on Yahoo Neighbors Imagine an online, regional forum for neighbors to post questions,...

Related posts brought to you by Yet Another Related Posts Plugin.