Recession Creating More Small Business Competition

posted on Sep 30 by MBarry in the Uncategorized category

For the American worker, it’s been a rough two years. Since 2007, the U.S. economy has lost more than 4 million jobs. The hardest hit sector is manufacturing, with approximately 1.4 million jobs lost.

Displaced workers are forced to find a new way to make a living. Some have returned to school to get an education in a field that is growing, like the medical field.

Some have become new business owners, creating a more competitive local market. There seems to be a lot more graphic design firms, marketing firms and consultants in various service fields. And, franchising seems to be another popular option.

What does this mean for a local small business owner?

Refine local internet marketing

Greater competition means you have to work harder to stay in front of your customers. Instead of launching a new advertising campaign with lots of expensive brochures, print and broadcast ads—take a look at your best marketing source—your Web site.

If it’s been several years since you’ve updated the look or copy of your Web site, consider that things have changed in the market. This means that things should change in your internet marketing message.

Refine your message to better fit the times and attract your ideal customer. Then, create copy that speaks to the specific benefit that your business or product brings to your customers’ lives.

Reassess keywords

Review your site’s keywords. Do a little market research and choose the words that are most likely to attract your perfect customer in your local market. Sprinkle in the keywords into your marketing copy.

Choosing the proper keywords may also help you improve your site search engine ranking.

If all of this sounds daunting, consider hiring a local seo expert. You’ll reduce stress in your life and have copy that is more likely to attract business—it’s a win-win.

Be unstoppable

Our new economy is here to stay. Many economists and experts have said that the old days of plenty of jobs and an abundance of discretionary income are over.

Don’t hide out—stand out! It doesn’t have to cost you a lot to attract new customers. Just look at what you already have and make the adjustments that are necessary to keep you at the top of search engines and at the top of your customers’ minds. It’s worth the effort!

If you’d like to read more about how the recession is changing the face of the U.S. economy, click here: Recession and Small Business

Related posts:

1. Mobile Social Networking For Local Businesses Nokia’s recent acquisition of Plum Ventures is the next step...

Related posts brought to you by Yet Another Related Posts Plugin.