You're paying, but don't have control
You're investing in marketing every month without always knowing what's working, what's wasting money or what needs to change.
Exclusive hands-on workshop for business owners generating $20K+/month
Stop relying on agencies to grow your business. Learn to take control of your own marketing.
One hands-on, full-day workshop that shows you how Google Ads, Facebook & Instagram, Google Maps, your website and AI tools work together to bring in more customers.
- Free high-converting website for eligible participants
- Learn to run ads with AI agents — you stay in control
- Improve your Google Maps visibility
- 6 months of implementation support — guaranteed
- 7 November 2026
- Sydney CBD or online
- Full day
- Limited places
Applying is free and doesn't commit you to anything. Places are confirmed after review.
Full-day workshop
07Nov
2026
2026
Local Marketing Mastery
Sydney CBD or online · Refreshments provided in person
- Google Ads
- Facebook & Instagram
- Google Maps & local SEO
- High-converting website
- CRM & follow-up
- AI-assisted reporting
Built & presented by Jonie Raymundo & John KimRaymundo Digital · JSK Advisory
Sound familiar?
Your Business Is Growing. But Do You Actually Control the Marketing Behind It?
You've spent years building your business. Yet when it comes to attracting customers online, you might still be relying on agencies, advertising platforms or systems you don't fully understand.
Your marketing is disconnected
Google Ads, Facebook, your website and customer follow-ups operate separately instead of working towards one customer acquisition goal.
You're missing organic opportunities
Potential customers search Google and Maps daily, but your business may not be making the most of its local visibility.
AI is moving faster than your business
You know AI can improve efficiency, but you don't know which tools are worth using or how to apply them practically.
“Imagine understanding exactly how customers find your business, why they choose you, and how to improve the system that brings them in.”
See how the system connectsThe omnichannel approach
One Business. Multiple Channels. One Connected Marketing System.
Stop treating Google Ads, Facebook, SEO and your website as separate marketing activities. Learn how to connect them into one customer acquisition strategy.
Tap any part of the system to see what it contributes.
Your business
01Customer acquisition
Its job in the system: capture demand. You appear the moment someone searches for what you do — and they are often ready to call.
Numbers to watch: cost per lead, search terms, conversion rate.
Its job in the system: earn trust and free visibility. Your profile, reviews and photos show up in Google Maps and local results.
Numbers to watch: calls and direction requests from your profile, review volume, local rankings.
All three send people to your website
02Conversion
Its job in the system: convert. Every channel sends people here — your offer, proof and a clear next step decide whether they enquire.
Numbers to watch: conversion rate, calls, form submissions, bookings.
03Customer management
Its job in the system: follow up. Fast, consistent follow-up turns more enquiries into booked work.
Numbers to watch: response time, lead-to-sale rate, pipeline value.
04Optimisation
Its job in the system: improve the whole system. AI agents watch the numbers, draft reports and suggest changes; you approve what happens.
Numbers to watch: what changed, why it changed, and what it did to cost per lead.
Insights feed back into every channel above
The resultA connected marketing system you understand and control.
“Most business owners learn how to use one marketing tool. We'll teach you how to understand the entire system.”
Apply for the November workshopThe curriculum
What You'll Actually Learn to Do.
No endless theory. No complicated jargon. Practical marketing skills you can apply to your own business.
Module 01
Build offers customers want
You'll leave with
A clearer offer and customer acquisition strategy.
Learn how to identify your ideal customers, position your business, create compelling offers and understand customer acquisition economics.
Module 02
Learn Google & Meta advertising
You'll leave with
Greater confidence managing, monitoring and evaluating paid advertising.
Understand Google Ads, Facebook and Instagram campaigns, budgets, targeting, creative strategies, optimisation and performance metrics.
Module 03
Improve Google Maps visibility
You'll leave with
A practical local visibility improvement plan.
Learn Google Business Profile optimisation, local ranking factors, customer review strategies, website relevance and local SEO fundamentals.
Module 04
Turn more visitors into enquiries
You'll leave with
A website conversion plan connected to your customer acquisition strategy.
Learn the principles of high-converting websites, persuasive copy, offers, landing pages, enquiry capture and conversion tracking.
Module 05
Use AI to assist with your marketing
You'll leave with
AI workflows that help reduce repetitive marketing work without giving up human oversight.
Learn practical AI-assisted advertising workflows, reporting, research, monitoring and optimisation.
Module 06
Connect everything & start implementing
You'll leave with
A practical omnichannel implementation roadmap for your business.
Understand CRM pipelines, lead response, follow-up, reporting dashboards and how your marketing channels operate together.
The workshop gives you the understanding and the plan. Putting it into practice takes time — that's what the six months of implementation support is for.
What's included & pricing
One Workshop. Everything Included. Two Ways to Attend.
Learn the whole system, leave with your roadmap, and get a free website and six months of support to put it into practice.
| In personSydney CBD | OnlineJoin live from anywhere | |
|---|---|---|
| Full-day, hands-on workshop · 7 November 2026 | Included | Included |
| Where you attend | Sydney CBD | Online |
| Refreshments provided | Included | Not included |
| The full system: Google Ads, Meta Ads, Google Maps, website, CRM & AI | Included | Included |
| Free high-converting website (eligible participants) | Included | Included |
| 6 months of implementation support (guaranteed) | Included | Included |
| Your omnichannel marketing roadmap | Included | Included |
| Pay in full (incl. GST) | $6,600 | $5,850 |
| Or 2 payments (incl. GST) | 2 × $3,850 | 2 × $3,500 |
Apply for the November workshop
Applying is free. Places are confirmed after your application is reviewed.
Cancellation: more than 48 hours before the workshop, you're refunded less a $2,000 non-refundable website and administration fee. Within 48 hours there are no change-of-mind refunds — you can switch to online or carry your place over to the next workshop. Details · Terms
Real campaign experience
The Strategies We're Teaching Are Grounded in Real Campaign Experience.
These are examples of advertising campaigns we've managed across Australian businesses. The workshop will help you understand the principles, decisions and systems behind effective marketing.
Towing company
219phone calls
- per conversion
- $15.20
- ad spend
- $2.64k
- clicks
- 454
The principleCapture urgent, high-intent searches. When someone needs a tow, they search and call — call-focused Google Ads put the business in front of them at that exact moment.
Granny flat builder
137form leads
- per lead
- $20.02
- ad spend
- $2,743
The principleCreate demand for a considered purchase. Few people search for a granny flat builder until they're ready — Meta reaches likely buyers earlier and captures interest with a lead form.
Pest control company
110conversions
- per conversion
- $30.40
- ad spend
- $3.34k
- clicks
- 361
The principleMeasure cost per conversion, not clicks. Tracking calls and enquiries shows what a customer actually costs to acquire — the number that decides whether to scale.
Mechanic
118conversions
- phone calls
- 116
- per conversion
- $28.65
- ad spend
- $3.38k
The principleTrack every enquiry type. Counting phone calls as well as forms shows the true return on local service ads.
Tutoring company
74form leads
- per lead
- $19.39
- ad spend
- $1,435
- impressions
- 106,547
The principleConsistency beats big budgets. A steady $50/day campaign produced a reliable flow of leads over the month.
Law firm
$27.64per conversion
- ad spend
- $608
- clicks
- 135
The principleStart lean and measure. A modest test budget gives you real cost-per-conversion data before you decide where to scale.
These are previous agency campaign results, not results achieved by workshop attendees. Results vary depending on industry, location, offer, budget and implementation. Figures are taken directly from the ad-platform screenshots shown, for the periods stated.
Who's teaching
Learn From People Who Actually Run Marketing Campaigns.
Local Marketing Mastery was built by Jonie Raymundo and John Kim — two agency owners who manage real Google and Meta campaigns, SEO and AI systems for Australian businesses. Two agencies, one workshop.
Co-founder
Jonie Raymundo
CEO, Raymundo Digital
Raymundo Digital manages Google and Meta advertising and creates content for businesses across many industries. It is the agency behind the campaign results above.
- Paid Ads — Google & Meta
- Content Creation & Virality
Industry focusTrades, home services and multi-industry — renovation, automotive, ecommerce, physio, towing and more.
See Raymundo Digital on Google (opens in a new tab)
Co-founder
John Kim
CEO, JSK Advisory
JSK Advisory works on SEO, paid advertising and AI systems and processes, helping businesses build marketing that is measurable and efficient.
- SEO
- Paid Ads
- AI Systems & Processes
Industry focusProfessional services — accounting, legal, B2B and more.
See JSK Advisory on Google (opens in a new tab)Why we built Local Marketing Mastery
“We built Local Marketing Mastery because too many business owners are spending money on marketing they don't really understand. Whether you're working with an agency or doing it yourself, you deserve to know where your leads are coming from, what you're paying for and how to improve it. We're going to teach you how Google, Meta, websites and AI work together — then help you put that knowledge into practice.”
Who it's for
Built for Established Business Owners.
Places are limited, so we keep them for owners who will genuinely use what they learn.
This workshop is for you if…
- Your business generates $20,000+ per month in revenue.
- You're already spending money on digital marketing.
- You're frustrated by a lack of control or transparency.
- Your website isn't producing the enquiries it should.
- You want to learn AI-powered advertising.
- You want to build marketing knowledge inside your business.
- You're willing to invest time in implementation.
It isn't designed for…
- Pre-revenue startups.
- Businesses below the $20K/month threshold.
- People only interested in collecting a free website.
- Anyone expecting guaranteed results or instant success.
- Applicants who can't attend or won't implement what they learn.
Apply · 7 November workshop
Apply for the 7 November Local Marketing Mastery Workshop.
We keep places limited so participants can receive practical guidance. Complete the short application to see whether this workshop matches your business and goals.
- Date
- 7 November 2026 · full day
- Where
- Sydney CBD or online
- Investment
- From $5,850 incl. GST · see pricing
Who can apply
Established businesses generating $20,000+ per month, able to attend on 7 November (in person or online) and ready to implement. Below the threshold? You can still apply — we'll tell you honestly whether it's a fit.
- 1Submit your applicationSeven quick steps — mostly multiple choice.
- 2We review itWe check the workshop is a good fit for your business and goals.
- 3We contact youIf it's a fit, we'll be in touch to talk through the details.
- 4Your place is confirmedPlaces are limited and confirmed individually.
Workshop application
Applications are reviewed. Submission does not guarantee a place.
Applying is free and doesn't commit you to anything.
FAQ
Questions, Answered.
Yes. Many participants will keep working with an agency. The workshop helps you understand what they're doing, read the reports, ask better questions and judge the results — so you outsource because you choose to, not because you have to.
Free tutorials teach one tool at a time. This workshop is about how the whole system fits together for your business — Google Ads, Facebook & Instagram, Google Maps, your website, CRM and AI — taught hands-on by people who run these campaigns. You leave with a roadmap for your business, plus a free website for eligible participants and six months of implementation support. If you keep your agency, you'll be able to judge its work.
No. We start with the fundamentals and build up. You'll get the most from it if you're prepared to learn and then implement in your own business.
You'll understand how Google Ads, Facebook & Instagram, Google Business Profile, your website, CRM and AI tools fit together, which numbers matter for each, and how to judge performance. You'll leave with an implementation roadmap for your business. Putting it into practice takes time after the workshop — that's what the six months of support is for.
Yes — eligible participants receive a smart website at no cost as part of the workshop offer. Eligibility and exactly what the website includes are explained during the application process, before anything is built.
Ongoing costs such as your domain name, hosting and any software subscriptions depend on your setup. We'll explain exactly what's included and any ongoing costs before your website is built, so there are no surprises.
No. No ethical provider can guarantee a #1 position. You'll learn the factors that influence local visibility and a practical plan to improve yours.
No. AI agents can assist with monitoring, research, reporting and suggesting optimisations, but you stay in control of budgets, approvals and strategy. We teach AI-assisted marketing with human oversight.
Six months of implementation support is guaranteed with your place. It runs after the workshop to help you apply the material to your business, and we'll explain how it's delivered when your place is confirmed.
Either. Attend in person in Sydney CBD — a full-day event with refreshments — or join online. The exact venue and start time are sent when your place is confirmed.
In person (Sydney CBD): $6,600 incl. GST paid in full, or 2 payments of $3,850. Online: $5,850 incl. GST paid in full, or 2 payments of $3,500. Both include the full-day workshop, the free website for eligible participants, six months of guaranteed implementation support and your roadmap — see the pricing table. Applying is free and doesn't commit you to pay.
More than 48 hours before the workshop: cancel and you'll be refunded what you've paid, less a $2,000 non-refundable website and administration fee. If you're on the 2-payment plan, your second payment is also cancelled. Within 48 hours: there are no change-of-mind refunds, but you can switch to the online workshop (no refund of the price difference) or carry your place over to the next workshop. Full details are in our Terms & Conditions. This doesn't affect your rights under Australian Consumer Law.
The November workshop is designed for businesses generating $20K+ per month, so places are prioritised for them. If you're close to the threshold, you can still apply and we'll tell you honestly whether it's a fit.
We review every application. If your business looks like a good fit, we'll contact you to discuss the workshop and confirm whether a place is available. Submitting an application doesn't guarantee a place.
2027 Is Coming. Take Control of Your Marketing Before It Does.
One full-day workshop. A free website for eligible participants. Six months of guaranteed implementation support.
- 7 November 2026
- Sydney CBD or online
- Limited places
- Next workshop planned for 2027